The logo for this ride, and hopefully many others, is not about Matt and I. That was never the intent. News and social media have done an excellent job at pitting both sides against one another when it comes to social issues. I am saddened almost daily when I look at news articles and read social media postings. Everyone gets to weigh in and while that's truly wonderful that we are afforded the opportunity, it's disheartening when you read the amount of negative comments that are passed along. People seem to have forgotten that we are diverse. We all have differences of opinion regardless of race, color or religion, but diversity isn't meant to breed negativity. Diversity utilizes our strengths and weaknesses to build a better world and it seems many are unwilling to listen to what someone else has to say on matters without accusations or belittlement.
I hope that each of you that read this can understand that this campaign is about taking a stand to do something positive in society. Neither myself nor Matt set out to find fame and fortune from this. While we hope to accomplish our goal, we seek to find the balance between those differences to make an unfortunate situation better for those affected and to unite a differing society all while maintaining a certain level of authenticity and genuineness. It's merely about helping those in need. It's about promoting a dialogue that allows each of us to proudly exchange our ideas on how to accomplish something for a greater good without being judged. The logo is meant to symbolize that.
The logo is in the shape of a compass, which signifies our lives individually and collectively. We all have a journey to make and we don't know where life is going to take us.
The blue represents the heavens above letting us know that we are all part of something bigger.
The brown represents the earth, our home. As inhabitants, we share the same space though we are all equal and all different as depicted by the two trees. We stand tall above the peak, proud and triumphant.
The compass needle points the way and acts as a beacon of light shining deep into the center of our hearts.
Lastly, the P.A.L.S acronym stands out at the bottom. The lines that trail the letters indicate forward movement and progress. We strive for progress daily and must continue to do so in order to survive.
People - That's who we are. Unique, diverse and blessed to be allowed to speak and roam freely.
Adventure - This is the concept that started it all. Our roots are steeped in adventure. We have and always will be adventurous.
Love - This simple concept is what gives our lives meaning. Success in life is not measured in how much money we have, but rather how much love we have.
Service - A life of service opens doors for each of us. Helping one another builds bridges in times of need and there is much to be gained by giving and receiving the blessing of assistance.